Learn and be able to meet your expectations:
Your search engine optimization consultant should not take you on as a client unless he or she believes your expectations will be either met or exceeded. What you don’t want is are one of the many Winnipeg SEO consultants who will take your money when they know they will have a hard time making you happy. Proper free market research before making any agreement is standard practice for your potential SEO specialist.
Client vendor chemistry:
This kind of related to the first rule of thumb and is fairly basic. If your personality clashes with your search engine optimization consultants personality than it will probably not be a good match for business. SEO consultants usually pick and choose clients due to the high demand for quality campaigns. Your happy, your SEO consultant is happy, and your prospect who finds you on the internet is happy. That is the goal.
One client per specialty per area:
Integrity plays a huge part in the make up of an honest search engine optimization consultant. You want a hard working, energetic, and honest seo expert going to bat for you. If you find one who is hard working, energetic, but not honest, the first two qualities can destroy you budget. This does not imply your SEO consultant may only work one restaurant per city but rather one Italian restaurant in the north end, as an example.
Has a mentor:
Unless your SEO consultant is a famous guru himself in the SEO industry he or she should be plugged into at least one mentor. Changes occur so fast with the search engine algorithms and you want your campaign ready for the future so you can ride the wave of changes in search engine optimization instead of being crushed by it.
Research and development:
This one is closely related to the rule above ‘Has a mentor’. Most SEO companies produce their own research and development but many times they pay thousands even tens of thousands of dollars a year for professionally prepared SEO research documents, DVD trainings, and software automation systems to benefit the clients bottom end quickly and easily and usually the client isn’t even aware of such improvements.
‘Eating Pizza’ metaphor to live by:
Search engine optimization is said to be like eating pizza, do you like eating pizza? Or have you ever eaten a slice of pizza and burnt the roof of your mouth? But you keep eating the pizza because it’s good. The same applies to search engine optimization. As long as your SEO consultant is aware of what needs to be done to over come current obstacles during a ‘bad month’ you are safe. Enough said about the pizza.
Offer all qualified clients 3 different package sizes:
An initial interview consisting of probably a list of 20 questions. Then the market research to make sure your campaign will be profitable within the first 90 days. Your SEO consultant should present you with 3 package sizes based on that initial interview before doing the set up. The middle package will probably be the one you want with small and large packages in case you missed something in the interview.